Michelle Bird Michelle Bird

The equinox and the art of motorcycle maintenance: what does balance mean to you?

In Zen and the Art of Motorcycle Maintenance, Robert Pirsig wrote about the tension between the ‘romantic’ (creativity, aesthetics, relationships) and the ‘classical’ (mechanics, systems, structure), and he argued that true quality comes from marrying the two.

In my latest blog post, I explore how this philosophy mirrors the realities of running a creative business and why subscribing to endless new software platforms won't save you, how poor admin acts as a massive “gumption trap" draining your momentum, and why treating your business systems as an ongoing practice of maintenance is the secret to balance.

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Michelle Bird Michelle Bird

The fine line between creativity and chaos

Explore the fine line between creativity and chaos, the importance of making mistakes, and two distinct ways in which systems and structures can support original ideas.

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